"Creating Excellence" since 1954
4534 Center Rd.
Avon, OH 44011
(440) 934-4435
sales@willowaynurseries.com
 













 

 

Willoway Nurseries, Inc. is dedicated to bringing you the finest plant material available. To meet this goal, Willoway has partnered with the Novalis Group to provide you with new plant lines from the finest propagators in the world, as well as to provide retail support with marketing techniques and point of purchase signage. On this page, you can learn more about a few of these innovative programs.

 

 

In the nooks & crannies of our lives, imagination opens up possibilities of expression and enjoyment that know no bounds. In the garden, these small spaces and special places are the canvases that reflect pleasure and beauty within and around us. Now, you can embellish these unique locations in your garden with a harmony of color, texture and foliage using Plants that Work® in Nooks & Crannies™.


Click here for descriptions and pics of the Plants That Work in Nooks & Crannies program

 

 



Proven Winners® is an international marketing cooperative comprised of some of the world's best propagators. As a group, they are dedicated to developing new hybrid varieties that will perform well for both the grower and consumer. This elite group selects the most exciting varieties from around the world and conducts intense trials in North American climates. Only the most colorful, fastest growing, versatile and vigorous plants are selected to bear the Proven Winners label.

 

Diverse product mix offering the best the industry offers in breeding and hybridizing. Supported by professional marketing and point of purchase material. Regional supply channels for “Just in Time Inventory” Sold only to Independent Garden Centers, Landscapers and Re-Wholesale Distribution.

Watch this informative video to learn more!


Click here for descriptions and pics of the Plants That Work program

 

Plants That Work® By Color

This program offers the best in breeding, professional marketing, merchandising support and most of all COLOR!

The benching is available through Bench Systems ( 1-800-231-7072) and professional branded signs with your logo through Avon Lake Printing (1-800-231-1431) with a special pricing for being a Willoway Nurseries, Inc. and Novalis customer.

The program offers great presentation attracting consumers to your display and when they get there the best the industry has to offer in new annual selections. The Novalis growers have people searching the globe for varieties that offer bigger better and faster growing plants.

The marketing of the Novalis brand reaches across the country in many consumer and trade publications, trade shows and events. The program also offers a web retail locator that helps to drive consumers to your garden centers.

Call today for complete details and availability of this exciting new program.


Click here for descriptions and pics of the new
Plants That Work by Color program!
Plants that Work in the Kitchen

There is a new trend to edible gardening and landscaping. This program will feature premium herbs that will offer traditional culinary plants, that offer functionality, flower and fragrance. Suitable for outside gardens,patio containers, window boxes and indoor kitchen gardens.

Click here to download a brochure!
(Requires Adobe Acrobat Reader)

Hydrangea Twist-n-Shout
Hydrangea macrophylla 'PIIHM-I' (PPAF)

In 2009, it will be available in limited quantities
exclusively to independent garden centers in North America

Like all plants in the Endless Summer® Collection, Twist-n-Shout produces abundant blooms on both old and new wood all summer long. What makes Twist-n-Shout so special? Developed by Dr. Michael Dirr of the University of Georgia, Twist-n-Shout is a cross between H. ‘Penny Mac’ and H. ‘Lady in Red,’ and combines the best characteristics of both plants. The blooms have a lacy deep-pink center and are surrounded by gorgeous blossoms of pink or periwinkle blue, depending on soil type. Sturdy red stems and glossy deep green leaves turn red-burgundy in fall to offer year-round interest in the garden. Easy to care for and hardy to zone 4, Twist-n-Shout is an elegant stand-alone specimen, dramatic in combination with other plants, and compact enough for containers.

Height / Spread: H 3-4’ x 3-4’ W
Foliage: Green
Fall Foliage: Red-burgundy
Flower Color: Lace cap type flowers with pink blooms in alkaline soil; blue blooms in acidic soil
Zone: 4-9

 

Hydrangea
Big Daddy

Giant 12-14” flower-heads are the hallmark of this charming Hydrangea bred by ItSaul Plants. ‘Big Daddy’ is offered exclusively to independent garden centers as part of the award-winning Plants that Work program in limited quantities for 2004. Pink in alkaline (limey) soils and blue in acidic soils, ‘Big Daddy’ offers trouble-free garden grouping or commands attention just as an accent plant. Each gigantic flower-head is composed of masses of tightly-clustered florets that radiate bright color. Perfect for fresh, and dried arrangements, ‘Big Daddy’ will add intrigue and romance to the garden with blooms from early summer through fall…an especially long time for a Hydrangea. Even when not blooming, Big Daddy is attractive. Dark-green, glossy leaves appear to be polished, on stems that provide a sturdy branching habit. Unlike many Hydrangeas, ‘Big Daddy’ performs fine in the full sun, though it responds to some shade in the southern part of its hardiness range. Best of all, ‘Big Daddy’ is easy to grow in the hot, humid summers of the South and the Midwest. Once established in good soil, this Hydrangea will prove to be a reliable performer with little need for special care. Over-the-top beauty doesn’t come along very often, and ‘Big Daddy’ makes a super addition to any garden setting.

 

Raymond J Evision
“The Man Behind The Bloom”

Since being awarded his first Chelsea Gold Medal in his early twenties Raymond Evison has spent decades searching, breeding, introducing and cultivating the best clematis varieties in the industry. This collection is selected from a sophisticated breeding program that offers reliable, free flowering cultivars.

  • Reliable Free Flowering Plants
  • Unique Bloom Types
  • Sophisticated Breeding Program
  • Improved Disease Resistance
  • Branded 2 Gallon Program Pot
  • Unique Bamboo Trellis

 

 

 

 

 

Hydrangea macrophylla 'LIGHT O DAY®' 'Bailipse'(PPAF)

This exciting new hydrangea offers hardiness and a double blast of color with its variegated foliage and beautiful lace cap flowers. The plant grows 3-4' in height and 3' wide with strong zone 5 hardiness.


The foliage is a good alternative to some perennials and shrubs such as Hosta in a shade area of your landscape with the added color of the summer blooms. This selection has shown to be hardy and have good reliable foliage color in our test gardens in Avon, Ohio. The flower color can be adjusted by controlling the ph levels in the soil and range from hues of pink to blue.

 

 

Buddleia Lo & Behold

This plant offers so much marketing potential for both the garden center and landscape. The first true dwarf Buddleia on the market and it is a blooming machine! Beginning in late May to early June, prolific fragrant blossoms begin and continue through frost.

The real potential is its diversity. Lo & Behold can be used as a low growing ground cover, container plant and a hardy shrub. The true one-gallon and a mature three-gallon offers price points to meet most needs in both the garden center channel and landscaping applications. The plant looks great in the white branded pot and has a full color tag for early spring sales. The marketing is huge with hundreds of thousands of impressions in ads planned this year.

Click here to download a brochure!
(Requires Adobe Acrobat Reader)